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Autor	Mykola Orlykovskyi, Ludwik Wicki
Tytuł	Znaczenie sektora agrobiznesu w Polsce i na Ukrainie
Title	Agribusiness Sector in Poland and Ukraine
Słowa kluczowe	agrobiznes, handel zagraniczny, wydajność pracy, struktura agrobiznesu, Ukraina
Key words	agribusiness, foreign trade, labor productivity, agribusiness structure, Ukraine
Abstrakt	W artykule podjęto próbę oceny porównawczej znaczenia agrobiznesu w gospodarce na Ukrainie i w Polsce. Analizą objęto lata 2001-2015. Dane pochodziły z oficjalnych źródeł statystycznych. Stwierdzono, że znaczenie agrobiznesu w Polsce w całym okresie zmniejszało się, a jego udział w wartości dodanej brutto w gospodarce wynosił w 2015 roku 6%, podczas, gdy na Ukrainie było to aż 15% i w ostatnich latach wzrastało. Agrobiznes miał też wysoki udział w eksporcie. W Polsce było to 15%, a na Ukrainie aż 38% w 2015 roku. W strukturze zatrudnienia w agrobiznesie dominowało rolnictwo z udziałem około 80% w obu krajach. Wewnętrzna struktura agrobiznesu była nowocześniejsza w Polsce, gdzie aż 58% wartości dodanej brutto było generowane w sektorze przetwórstwa żywności. Na Ukrainie było to tylko 24%. Znaczenie agrobiznesu w gospodarce ukraińskiej było wyższe niż w polskiej, ma on też tam bardziej surowcowy charakter. Na Ukrainie większy jest potencjał dalszego rozwoju wynikający z dużych zasobów ziemi rolniczej i możliwości wzrostu przetwórstwa żywności i jej eksportu.
Abstract	The article attempts to compare the importance of agribusiness in the economy in Ukraine and Poland. The analysis covered the years 2001-2015. The data came from official statistical sources. It was found that the importance of agribusiness to the Polish economy decreased over the entire period considered, its share in GVA in whole economy in 2015 was 6%, while in Ukraine it was as much as 15% and in recent years has been increasing. Agrobusiness also had a high share in exports. In Poland, it was 15, and in Ukraine as much as 38% in 2015. The employment structure in agribusiness was dominated by employment in agriculture with a share of about 80% in both countries. The internal structure of agribusiness was more modern in Poland, where as much as 58% of gross value added of agribusiness was generated in the food processing sector. In Ukraine, it was only 24%. The importance of agribusiness in the Ukrainian economy was higher than in Poland, it also has there a more raw character. The bigger potential for further development of agribusiness is in Ukraine, due to the large agricultural land resources and the large potential for increased production and processing of food and its exports.
Cytowanie	Orlykovskyi M., Wicki L. (2019) Znaczenie sektora agrobiznesu w Polsce i na Ukrainie.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 210-223
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Pełny tekst	PRS_2019_T19(34)_n2_s210.pdf

Autor	Sylwia Kierczyńska
Tytuł	Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce
Title	Changes in Raspberry and Sour Cherry Production and Export in Southern and Eastern Europe and Implications for Polish Production
Słowa kluczowe	produkcja malin, eksport malin, produkcja wiśni, eksport wiśni
Key words	raspberry production, raspberry export, sour cherry production, sour cherry export
Abstrakt	Celem pracy było zbadanie jak zmieniała się produkcja i eksport owoców, które są domeną polskiej produkcji na rynku międzynarodowym, czyli malin i wiśni, w krajach Europy Wschodniej i Południowej w okresie 2006-2017. Do analizy produkcji owoców wykorzystano dane pochodzące z bazy Faostat, a wielkości eksportu – dane z bazy Comtrade. Przeprowadzona analiza wskazała na rozwój produkcji oraz wzrost eksportu malin w krajach o mniejszym areale upraw tych owoców oraz stabilizację w krajach posiadających dużą powierzchnię upraw malin. W przypadku wiśni, w większości krajów, zarówno o dużej jak i małej powierzchni nasadzeń, potencjał produkcyjny oraz zbiory owoców tego gatunku zmniejszały się. Eksport wiśni zwiększał się szczególnie z krajów o mniejszym potencjale w produkcji wiśni. Rozwój produkcji i eksportu malin z krajów o dotychczas mniejszym potencjale produkcyjnym może w przyszłości stanowić konkurencję dla Polski na rynkach międzynarodowych.
Abstract	The aim of the study was to examine the changes in production and export of raspberries and sour cherries, which are the domain of Polish production on the international markets, in the countries of Eastern and Southern Europe during the 2006-2017. There was used data from Faostat database for the analysis of fruit production, and from Comtrade database for the analysis of export volume. Study points to the development of production and an increase in the export of raspberries in countries with a smaller area of cultivation of this fruit crops and stability in countries with a large area of crops of raspberries. In the case of sour cherries, in most countries, both large and small area plantings, production potential, and volume of production of fruit of this species declined. The export of sour cherries increased particularly from countries with less potential in the production of sour cherries. The development of the production and export of raspberries from countries with lower production capacity may in the future be competition for Poland on the international markets.
Cytowanie	Kierczyńska S. (2019) Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 65-76
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Pełny tekst	PRS_2019_T19(34)_n2_s65.pdf

Autor	Aneta Mikuła, Stanisław Stańko
Tytuł	Zmiany na rynku mięsa wieprzowego w Polsce w latach 2001 2017
Title	Changes on the Pork Meat Market in Poland in the years 2001 2017
Słowa kluczowe	pogłowie trzody, produkcja wieprzowiny, eksport, import, ceny
Key words	pig population, pork production, exports, imports, price
Abstrakt	Przedstawiono zmiany w podaży wieprzowiny w Polsce w latach 2001-2017. Pogłowie trzody chlewnej charakteryzowało się tendencją spadkową we wszystkich grupach zwierząt. W latach 2001-2007 import żywca wzrastał rocznie o 71 tys. szt., a w latach 2008-2017 o 603,5 tys. szt. Rosnąca skala importu żywca powodowała spowolnienie spadku produkcji mięsa. Eksport żywca charakteryzował się dużą zmiennością i był niewielki. Import mięsa charakteryzował się rosnącą skalą i tempem (prawie 32% rocznie w latach 2001-2008 i 3,1% w latach 2009-2017). Eksport mięsa rósł, a dynamika wzrostu od 2009 r. przewyższała skalę wzrostu importu, co zmniejszyło ujemne saldo handlu mięsem. Eksport przetworów z wieprzowiny charakteryzował się szybką tendencją wzrostową, a import niewielką. Ceny wieprzowiny w Polsce "podążały" za średnimi cenami w krajach UE. W średnim okresie tempo wzrostu cen w UE i w Polsce będzie niewielkie (0,8% rocznie), a Polska pozostanie nadal znacznym importerem żywych świń.
Abstract	Changes in pork supply in Poland in the years 2001-2017 were presented. The pig population was characterized by a downward trend in all groups of animals. In the years 2001-2007, livestock imports grew annually by 71 thousand pcs, and in the years 2008-2017 by 603.5 thousand pcs. The increasing scale of livestock import slowed the decline in meat production. Livestock export was characterized by high variability and was small. Meat imports were characterized by a growing scale and pace (almost 32% per annum in 2001-2008 and 3.1% in 2009-2017). Meat exports grew, and the growth rate since 2009 exceeded the scale of import growth, which improved the negative balance of meat trade. Exports of pork products were characterized by a rapid upward trend, and small imports. Pork prices in Poland "followed" average prices in EU countries. In the medium term, the growth rate of prices in the EU and in Poland will be small (0.8% per year). In the medium term Poland will remain a significant livestock importer.
Cytowanie	Mikuła A., Stańko S. (2019) Zmiany na rynku mięsa wieprzowego w Polsce w latach 2001 2017.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 174-185
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Pełny tekst	PRS_2019_T19(34)_n2_s174.pdf

Autor	Ewa Halicka, Małgorzata Jackowska, Krystyna Rejman, Agata Szczebyło
Tytuł	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Title	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Słowa kluczowe	pulses, global market, production, consumption
Key words	pulses, global market, production, consumption
Abstrakt	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Abstract	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Cytowanie	Halicka E., Jackowska M., Rejman K., Szczebyło A. (2019) Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 85-96
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Pełny tekst	PRS_2019_T19(34)_n3_s85.pdf

Autor	Anatolii Dibrova, Larysa Dibrova, Maksym Dibrova, Yaroslav Krylov
Tytuł	PERSPECTIVE DEVELOPMENT OF THE GRAIN MARKET AND ITS REGULATION MECHANISM IN UKRAINE
Title
Słowa kluczowe	grain market, grain production, mechanism, state regulation, logistics, export potential
Key words
Abstrakt	The article gives an economic assessment of the current state of the grain industry development, determinesthe main factors influencing the formation of demand and supply on the grain market. The lack of efficiencyof the mechanism of regulation of the grain market in Ukraine is substantiated on the basis of the obtainedvalues of “market price support” indicators per 1 t of grain and “nominal coefficient of protection of producers”used in the countries of the Organization for Economic Co-operation and Development (OECD). Theforecasts of gross collections of cereals and legumes, as well as their volumes of domestic consumption inUkraine for the period up to 2025 are estimated. The state of transport and logistics infrastructure of the grainmarket of Ukraine is estimated. Based on the analysis carried out, strategic guidelines for the development ofthe grain market and its regulation mechanism are proposed.
Abstract
Cytowanie	Dibrova A., Dibrova L., Dibrova M., Krylov Y.
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Pełny tekst	ESARE_2019_n3_s67.pdf

Autor	Barbara Kiełbasa, Daniela Popa, Aliona Sargo, Mariusz Trojak
Tytuł	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Title	New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Słowa kluczowe	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Key words	agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency
Abstrakt	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Abstract	Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK.
Cytowanie	Kiełbasa B., Popa D., Sargo A., Trojak M. (2019) New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 103-112
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Pełny tekst	PRS_2019_T19(34)_n4_s103.pdf

Autor	Piotr Szajner
Tytuł	Wahania cykliczne na światowym rynku cukru
Title	Cyclical Changes on the World Market of Sugar
Słowa kluczowe	cukier, trzcina cukrowa, buraki cukrowe, rynek światowy, cykl koniunkturalny, zmienność cen
Key words	sugar, sugar cane, sugar beets, world market, business cycle, price volatility
Abstrakt	W historii gospodarczej świata cukier jest uznawany za jeden z pierwszych produktów globalnych, a sytuacja podażowo-popytowa na światowym rynku miała duży wpływ na rozwój rynków lokalnych. Polski sektor cukrowniczy od wielu lat pozostaje pod wpływem rynku światowego. Reforma systemu regulacji rynku cukru w UE spowodowała, że rynek unijny i krajowy w coraz większym stopniu są uzależnione od sytuacji na rynku światowym. Potencjał produkcyjny krajowego przemysłu cukrowniczego jest większy od zapotrzebowania na rynku wewnętrznym i nadwyżki podaży są kierowane na eksport. Światowy rynek charakteryzuje się wahaniami koniunkturalnymi, które są determinowane cyklicznością uprawy trzciny cukrowej. Długość cyklu koniunkturalnego skróciła się do 2-3 lat. Ceny rynku światowego wpływają na ceny zbytu i eksportowe w kraju i wyniki finansowe branży cukrowniczej.
Abstract	In the economic history of the world, sugar is considered one of the first global products, and the supply-demand in the global market has had a major impact on the development of local markets. The Polish sugar sector has been under the influence of the world market for many years. The reform of the sugar market regulation system in the EU has made the EU and domestic markets increasingly dependent on the world market. The production potential of the domestic sugar industry is greater than the demand on the internal market and the excess supply is directed to exports. The global market is characterized by cyclical fluctuations, which are determined by the cyclical nature of sugar cane cultivation. The length of the business cycle has been reduced to 2-3 years. The world market prices affect domestic sales and export prices and the financial performance of the sugar industry.
Cytowanie	Szajner P. (2019) Wahania cykliczne na światowym rynku cukru.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 186-195
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Pełny tekst	PRS_2019_T19(34)_n2_s186.pdf

Autor	Justyna Góral, Włodzimierz Rembisz
Tytuł	Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce
Title	Marketing Margins and Added Value in the Food Supply Chain in Poland
Słowa kluczowe	marża marketingowa, wartość dodana, łańcuch dostaw żywności
Key words	marketing margin, added value, food supply chain
Abstrakt	Zagadnienie udziału producenta rolnego w finalnej cenie żywności budzi zainteresowanie naukowców oraz polityków. Komisja Europejska (2014, 2016) podjęła działania mające na celu wzmocnienie sektora rolnego w ramach łańcucha dostaw żywności. W Polsce zintensyfikowano promocję sprzedaży bezpośredniej. Działanie te mają na celu skrócenie łańcucha dostaw żywności oraz poprawę siły rynkowej producentów rolnych. Siła rynkowa oznacza zdolność przedsiębiorstwa do podniesienia ceny własnego produktu bez obniżenia poziomu sprzedaży na rzecz konkurentów. Celem badań było wskazanie tendencji w zakresie kształtowania się marż marketingowych oraz wartości dodanych w łańcuchu dostaw żywności. Pomiar ten służył poszukiwaniu odpowiedzi – które grupy produktów cechuje najwyższy poziom wartości dodanej i największa zdolność poprawy dochodów producentów rolnych? Szacowanie wartości dodanej obrazuje - gdzie trafia „złotówka żywnościowa” finalnego konsumenta?
Abstract	The issue of agricultural producer participation in the final food price is of interest to scientists and politicians. The European Commission (2014, 2016) commissioned the preparation of expertise in this area, as a result of which actions were taken to strengthen the agricultural sector. In Poland, for example, the promotion of direct sales has been intensified. These activities are aimed at shortening the food supply chain and improving the market power of agricultural producers. Market power means the ability of an enterprise to increase the price of its own product without reducing the level of sales to competitors. The aim of the research was to indicate trends in the area of marketing margins and added value in the food supply chain. This measurement served the search for the answer - which product groups have the highest level of added value and the greatest ability to improve the income of agricultural producers? The estimation of the value added illustrates - where does the "food zloty" of the final consumer go?
Cytowanie	Góral J., Rembisz W. (2019) Marże marketingowe i wartości dodane w łańcuchu dostaw żywności w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 47-57
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Pełny tekst	PRS_2019_T19(34)_n4_s47.pdf

Autor	Aldona Skarżyńska
Tytuł	Sytuacja ekonomiczna gospodarstw specjalizujących się w uprawach polowych w Polsce na tle wybranych krajów UE
Title	The Economic Situation of Farms Specialized in Field Crops in Poland against Selected EU Countries
Słowa kluczowe	gospodarstwa specjalizujące się w uprawach polowych, wielkość ekonomiczna, efektywność, zadłużenie gospodarstw
Key words	field farms, economic size, efficiency, farm debt
Abstrakt	Celem badań była ocena wyników ekonomicznych i efektywności produkcji w gospodarstwach specjalizujących się w uprawach polowych sklasyfikowanych według wielkości ekonomicznej w pięciu krajach UE, tj. w Polsce, Bułgarii i Rumunii oraz na Litwie i Węgrzech. W badaniach wykorzystano średnie dwuletnie dane FADN EU, tzn. z lat 2015-2016. Zbadano dochodowość ziemi, efektywność produkcji oraz zadłużenie gospodarstw. Średnio w próbie najwyższy dochód bez dopłat na 1 ha UR uzyskano w gospodarstwach rumuńskich, natomiast w bułgarskich odnotowano stratę. W gospodarstwach bułgarskich z klas wielkości ekonomicznej 3-6 i litewskich z klas 1-3 koszty przewyższały wartość produkcji. Podobna sytuacja wystąpiła w gospodarstwach węgierskich i polskich z szóstej klasy wielkości ekonomicznej. Oznacza to, że produkcja była ekonomicznie nieefektywna. Zadłużenie gospodarstw zwiększało się wraz ze wzrostem wielkości ekonomicznej, jednak nie przekroczyło granicznej wartości, za którą przyjmuje się 50%.
Abstract	The aim of the research was to assess economic results and production efficiency in farms specializing in field crops classified by economic size in five EU countries: Poland, Bulgaria, Romania, Lithuania and Hungary. The analysis utilized the average two-year FADN EU data, from 2015-2016. The profitability of land, production efficiency, and farm debt were tested. On average, in the sample, the highest income without subsidies per 1 ha of UAA was obtained on Romanian farms, while on Bulgarian farms a loss was recorded. In Bulgarian farms from economic size classes 3-6 and Lithuanian from classes 1-3, the costs exceeded the value of production. A similar situation occurred in Hungarian and Polish farms from the sixth class of economic size. This means that production was economically ineffective. The debt of farms increased with the increase of economic size, but it did not exceed the limit value for which 50% is assumed.
Cytowanie	Skarżyńska A. (2019) Sytuacja ekonomiczna gospodarstw specjalizujących się w uprawach polowych w Polsce na tle wybranych krajów UE.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 162-173
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Pełny tekst	PRS_2019_T19(34)_n2_s162.pdf

Autor	Wojciech Florkowski, Anna Klepacka
Tytuł	The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
Title	The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
Słowa kluczowe	renewable energy, wood pellet stoves, raw material, imports, quality, rural household
Key words	renewable energy, wood pellet stoves, raw material, imports, quality, rural household
Abstrakt	Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing.
Abstract	Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing.
Cytowanie	Florkowski W., Klepacka A. (2019) The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 9-18
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Pełny tekst	PRS_2019_T19(34)_n4_s9.pdf

Autor	Krystyna Świetlik
Tytuł	Zmienność światowych cen żywności w latach 2000-2018
Title	Changeability of World Food Prices During 2000-2018
Słowa kluczowe	żywność, ceny żywności, indeksy cen, niestabilność cen, rynek światowy
Key words	food, food prices, price indices, instability of prices, global market
Abstrakt	Celem artykułu jest przedstawienie głównych kierunków zmian światowych cen artykułów rolno-spożywczych w latach 2000-2018, określenie stopnia ich zmienności i wskazanie przyczyn tych zjawisk. Głównym źródłem danych były średnie roczne indeksy cen żywności FAO. Przeprowadzone analizy pokazały, że w 2011 r. światowe ceny żywności osiągnęły poziom ponad dwuipółkrotnie wyższy niż w 2000 r., a w całym badanym okresie zwiększyły się o 85%. Najbardziej wzrosły ceny olejów roślinnych na skutek rozwoju produkcji biopaliw. Największe fluktuacje cen odnotowano na rynkach cukru i produktów mlecznych, a najmniejsze na rynku mięsa. Stwierdzono, że w długim okresie decydujący wpływ na kształtowanie się światowych cen żywności miały uwarunkowania popytowe, natomiast w okresach krótkich – szoki podażowe.
Abstract	The aim of the paper is to present the main direction of change in global prices of farm and food products during 2000-2018, determination of the level of change and indication of the reasons for these phenomena. The main source for the data was average annual indices of food prices from the FAO. The analyses showed that in 2011 global food prices reached a level over two and a half times higher than in 2000, but during the period under investigation they increased by 85%. The greatest increase was in the price of vegetable oils due to the development of biofuels. The largest fluctuations in prices were noted in the sugar and dairy markets, and the smallest in the meat market. It was concluded that during longer periods demand had the greatest influence on global food prices, while during shorter periods it was drastic changes in supply.
Cytowanie	Świetlik K. (2019) Zmienność światowych cen żywności w latach 2000-2018.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 196-209
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Pełny tekst	PRS_2019_T19(34)_n2_s196.pdf

Autor	Paweł Jankowski, Agnieszka Tul-Krzyszczuk
Tytuł	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Title	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Słowa kluczowe	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Key words	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Abstrakt	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Abstract	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Cytowanie	Jankowski P., Tul-Krzyszczuk A. (2019) The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 120-132
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Pełny tekst	PRS_2019_T19(34)_n1_s120.pdf

Autor	Yuriy Klapkiv, Petro Putsenteilo, Viktoriia Vovk
Tytuł	ADAPTATION PROCESSES OF THE AGRARIAN SECTOR FOR REALIZATION OF THE EXISITING POTENTIAL
Title
Słowa kluczowe	agricultural sector, adaptation processes, agricultural insurance, global agri-food system, potential
Key words
Abstrakt	The agrarian sector of Ukraine with its basic component of agriculture is increasingly becoming the systemformingfactor in the national economy. It creates the factors for maintaining the sovereignty of the state: foodand, within certain limits, the economic and ecological, energy security of the state, ensures the developmentof technologically related branches of the national economy. The main aim of the study was to compare thediversity of agrarian structure and land productivity in Ukraine. The basic commodity positions of agrarianproducts and the existing potential for development are determined. The measures necessary for the developmentof the agrarian sector of Ukraine, the expansion of markets and the successful promotion of agrarianproducts to the world food markets are singled out.
Abstract
Cytowanie	Klapkiv Y., Putsenteilo P., Vovk V.
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Pełny tekst	ESARE_2019_n3_s112.pdf

Autor	Ewa Rosiak
Tytuł	Rynek nasion oleistych i produktów ich przerobu w Unii Europejskiej
Title	The Market of Oilseeds and Their Processing Productsin the European Union
Słowa kluczowe	Unia Europejska, nasiona oleiste, oleje roślinne, śruty oleiste, produkcja, zużycie, handel
Key words	European Union, oilseeds, vegetable oils, oilmeals, production, consumption, trade
Abstrakt	W artykule przedstawiono ocenę zmian jakie nastąpiły w produkcji, zużyciu i handlu nasionami oleistymi i produktami ich przerobu w Unii Europejskiej w latach 2000-2013. Analizę zmian przeprowadzono dla 28 państw Unii, uwzględniając podział na stare i nowe państwa członkowskie, w oparciu o dostępne dane Organizacji Narodów Zjednoczonych do spraw Wyżywienia i Rolnictwa (FAOSTAT). Od początku XXI wieku produkcja i zużycie nasion oleistych w Unii Europejskiej dynamicznie wzrasta w ślad za szybko rosnącym popytem na oleje roślinne w sektorze przemysłowym (w produkcji biopaliw), przy niewielkich zmianach w sektorze spożywczym oraz szybko rosnącym zapotrzebowaniem na śruty oleiste w sektorze paszowym, w związku z rozwojem produkcji zwierzęcej (w tym głównie drobiarskiej) i zmianą technologii żywienia zwierząt. Mimo dynamicznego rozwoju produkcji i przetwórstwa nasion oleistych (szybszego w nowych niż strych państwach członkowskich), Unia Europejska ma niską samowystarczalność w zakresie produktów oleistych i pozostaje trwałym ich importerem (w tym szczególnie śrut oleistych).
Abstract	The article presents an assessment of changes that have occurred in the production, consumption and trade of oilseeds and their processing products in the European Union in the years 2000-2013. The analysis of changes was carried out for 28 EU countries, including the division into old and new Member States, based on available data from the Food and Agriculture Organization of the United Nations (FAOSTAT). Since the beginning of the 21st century, the production and consumption of oilseeds in the European Union has been dynamically increasing following the rapidly growing demand for vegetable oils in the industrial sector (in biofuel production), with small changes in the food sector and rapidly growing demand for oilmeals in the feed sector, due to the development of livestock production (mainly poultry production) and a change in animal feeding technology. Despite the dynamic development of oilseed production and processing (faster in the new Member States than the old), the European Union has low self-sufficiency in the field of oil products and remains a permanent importer of oilseeds (including especially oilmeals).
Cytowanie	Rosiak E. (2019) Rynek nasion oleistych i produktów ich przerobu w Unii Europejskiej.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 151-161
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Pełny tekst	PRS_2019_T19(34)_n2_s151.pdf

Autor	Aleksandra Nacewska-Twardowska
Tytuł	Porównanie udziału w eksporcie produktów spożywczych, napojów, tytoniu w Polsce i w wybranych krajach UE mierzonego wartością dodaną
Title	Comparison of Share in the Export of Food, Beverages, Tobacco in Poland and in Selected EU Countries Measured by Value Added
Słowa kluczowe	handel międzynarodowy, przemysł spożywczy, handel wartością dodaną, globalne łańcuchy wartości, GVC
Key words	international trade, food industry, value-added trade, global value chains, GVC
Abstrakt	Celem artykułu jest wskazanie różnic w liczeniu udziału poszczególnych gałęzi produkcyjnych w eksporcie, w zależności od danych przyjętych do obliczeń, na przykładzie produktów spożywczych, napojów i tytoniu. Dane te mogą być statystykami przedstawiającymi eksport mierzony brutto jak i w ujęciu wartości dodanej. W związku z rozwojem powiązań gospodarczych między krajami i uczestnictwem w globalnych łańcuchach wartości, statystyki prezentujące eksport krajowej wartości dodanej precyzyjniej obrazują znaczenie poszczególnych gałęzi dla gospodarek badanych krajów. Porównania udziałów w eksporcie w ujęciu tradycyjnym i wartości dodanej pozwalają wskazać gałęzie, których znaczenie jest przeszacowywane lub nieoszacowywane w statystykach brutto.
Abstract	The aim of the article is to indicate differences in counting the share of exports for individual branches of production, based on the data used for the calculation, on the example of food, beverages and tobacco. Statistics can measure exports in two ways: gross export and in terms of value added. In connection with the development of economic ties between countries and participation in global value chains, statistics presenting exports of domestic value added illustrate more precisely the importance of particular industries for the economies of different countries. Comparisons of export shares in traditional and value-added terms helps to show those branches whose importance is overestimated or underestimated in gross statistics.
Cytowanie	Nacewska-Twardowska A. (2019) Porównanie udziału w eksporcie produktów spożywczych, napojów, tytoniu w Polsce i w wybranych krajach UE mierzonego wartością dodaną.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 129-139
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Pełny tekst	PRS_2019_T19(34)_n2_s129.pdf

Autor	Jerzy Bieńkowski, Małgorzata Holka
Tytuł	Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland
Title	Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland
Słowa kluczowe	environment, life cycle analysis, impact category indicator, compound feed, feed mill, Poland
Key words	environment, life cycle analysis, impact category indicator, compound feed, feed mill, Poland
Abstrakt	In recent years, the importance of environmental threats associated with intensive livestock production has been emphasized. Compound feeds make up a part of the animal production chain. A complete assessment of the animal production system with regard to environmental criteria is therefore impossible without considering the environmental consequences of feed production. The goal of this research is to fill the gap in an environmental assessment of production processes of compound feeds in Poland. The study presents an assessment of production impacts of bovine compound feeds according to Life Cycle Analysis (LCA) methodology. The data for analysis were based on the set of information obtained from the feed milling plant located in a commercial agricultural enterprise in the Wielkopolska region in the years 2015-2016. An inventory table of inputs was prepared in relation to the functional unit of 1 ton of compound feeds and two phases of production processes, i.e. upstream and core. For average compound feed, the impact category indicators for the global warming potential, acidification, eutrophication, photochemical ozone formation, consumption of mineral resources, fossil fuel resources and the emission of the respirable particles were respectively: 605.9 kg CO2 eq, 8.73 kg SO2 eq, 3.32 kg PO4 eq, 0.73 kg ethylene eq, 3.4x10-3 kg antimony eq, 5141.1 MJ and 2.25 kg PM2.5 eq. The upstream phase had the greatest effect on investigated impacts, while the core processes phase had a relatively low impact on environmental threats. It is recommended to broaden the scope of the research for a larger group of feed milling plants with more complex manufacturing processes, with a more branched supply structure and a wide range of compound feeds for different animal types. The obtained data can be a valuable source base in prospective analyses of the life cycle of various animal products in Poland.
Abstract	In recent years, the importance of environmental threats associated with intensive livestock production has been emphasized. Compound feeds make up a part of the animal production chain. A complete assessment of the animal production system with regard to environmental criteria is therefore impossible without considering the environmental consequences of feed production. The goal of this research is to fill the gap in an environmental assessment of production processes of compound feeds in Poland. The study presents an assessment of production impacts of bovine compound feeds according to Life Cycle Analysis (LCA) methodology. The data for analysis were based on the set of information obtained from the feed milling plant located in a commercial agricultural enterprise in the Wielkopolska region in the years 2015-2016. An inventory table of inputs was prepared in relation to the functional unit of 1 ton of compound feeds and two phases of production processes, i.e. upstream and core. For average compound feed, the impact category indicators for the global warming potential, acidification, eutrophication, photochemical ozone formation, consumption of mineral resources, fossil fuel resources and the emission of the respirable particles were respectively: 605.9 kg CO2 eq, 8.73 kg SO2 eq, 3.32 kg PO4 eq, 0.73 kg ethylene eq, 3.4x10-3 kg antimony eq, 5141.1 MJ and 2.25 kg PM2.5 eq. The upstream phase had the greatest effect on investigated impacts, while the core processes phase had a relatively low impact on environmental threats. It is recommended to broaden the scope of the research for a larger group of feed milling plants with more complex manufacturing processes, with a more branched supply structure and a wide range of compound feeds for different animal types. The obtained data can be a valuable source base in prospective analyses of the life cycle of various animal products in Poland.
Cytowanie	Bieńkowski J., Holka M. (2019) Environmental Assessment of the Life Cycle of Bovine Compound Feeds from a Feed Milling Plant in a Large Commercial Farm in Wielkopolska Region, Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 22-36
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Pełny tekst	PRS_2019_T19(34)_n1_s22.pdf

Autor	Klaudia Gurkowa, Anna Kowalska
Tytuł	Changes in Potato Production and Consumption in Poland in 2001-2019
Title	Changes in Potato Production and Consumption in Poland in 2001-2020
Słowa kluczowe	potato, production, consumption, evolution
Key words	potato, production, consumption, evolution
Abstrakt	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Abstract	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Cytowanie	Gurkowa K., Kowalska A. (2019) Changes in Potato Production and Consumption in Poland in 2001-2019.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 46-56
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Autor	Dorota Pasińska
Tytuł	Konkurencyjność krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi
Title	Competitiveness of European Union Countries in Foreign Trade in Beef Products
Słowa kluczowe	eksport, import, wołowina, międzynarodowa konkurencyjność
Key words	export, import, beef, international competitiveness
Abstrakt	Głównym celem artykułu jest próba oceny konkurencyjności krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi w 2017 r. w porównaniu z 2005 r. Realizując cel opracowania wykorzystano analizę porównawczą wartości eksportu, importu, sald handlu zagranicznego produktami wołowymi, wskaźnika ujawnionej przewagi komparatywnej RCA, wskaźnika przewag komparatywnych Lafaya oraz wskaźnika Grubela-Llyoda. W 2005 r. i w 2017 r. następujące kraje posiadały przewagę komparatywną w handlu produktami wołowymi: Austria, Francja, Irlandia, Luksemburg oraz Polska, a przewagi komparatywnej nie posiadały: Bułgaria, Cypr, Dania, Finlandia, Grecja, Włochy, Malta, Hiszpania, Szwecja, Portugalia i Wielka Brytania. W 2017 r. większość krajów UE realizowała model handlu wewnątrzgałęziowego. W 2017 r. w porównaniu do 2005 r. niektóre kraje UE zmieniły model realizowanego handlu z międzygałęziowego na wewnątrzgałęziowy lub odwrotnie. W 2017 r. Polska zajmowała piątą pozycję wśród największych eksporterów produktów wołowych w UE, a udział produktów wołowych zaimportowanych do Polski w przywozie produktów wołowych krajów UE był bardzo niski (i wynosił ok. 1%).
Abstract	The main purpose of the article is an attempt to assess the competitiveness of European Union trade in foreign trade in beef products in 2017 compared to 2005. In order to achieve the objective of the study, a comparative analysis (for exports, import value, balance of foreign trade in beef products, the index of revealed comparative advantage of RCA, the comparative advantage of Lafay and the Grubel-Llyod indicator) was used. In 2005 and 2017, the following countries had a comparative advantage in trade in beef products: Austria, France, Ireland, Luxembourg and Poland. Those which did not have a comparative advantage: Bulgaria, Cyprus, Denmark, Finland, Greece, Italy, Malta, Spain, Sweden, Portugal and Great Britain. In 2017, most EU countries implemented the intra-industry trade model. In 2017, compared to 2005, some EU countries changed their trade model from inter-industry to intra-industry or vice versa. In 2017, Poland was fifth among the largest EU exporters of beef products in the EU, and the share of beef products imported to Poland in the import of beef products of EU countries was very low (and amounted to about 1%).
Cytowanie	Pasińska D. (2019) Konkurencyjność krajów Unii Europejskiej w handlu zagranicznym produktami wołowymi .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 80-92
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Autor	Bożena Grabowska, Monika Radzymińska
Tytuł	Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych
Title	Evaluation Consumers Health Attitudes Purchasing Food in Specialist Shops
Słowa kluczowe	sklepy specjalistyczne, postawy prozdrowotne, konsument, żywność wysokiej jakości, cechy socjodemograficzne
Key words	specialist shops, health attitudes, consumer, high quality food, socio-demographic characteristics
Abstrakt	Celem pracy była ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych. Określono rodzaj i częstotliwość zakupu żywności oraz dokonano klasyfikacji respondentów ze względu na prezentowane postawy prozdrowotne. Badania zrealizowano metodą pomiaru sondażowego, techniką bezpośrednią. Ogółem przeprowadzono 190 wywiadów. Wyniki badań wskazują, iż dla klientów sklepów specjalistycznych zdrowotność spożywanej żywności ma duże znaczenie. Zwracają uwagę na jej skład kupując produkty naturalne z jak najmniejszą ilością konserwantów, jak najmniej przetworzone. Konsumenci ci są skłonni zapłacić więcej za produkty gwarantowanej jakości. Wyodrębniono trzy skupienia zróżnicowane pod względem postaw prozdrowotnych reprezentujące odpowiednio: 22, 18 i 60% badanej populacji. Skupienie 1 reprezentowane było w większości przez mężczyzn nie dbających o ilość zjadanych kalorii oraz nie zgłębiających wiedzy na temat zdrowego odżywiania, z kolei zwracających uwagę na jakość kupowanej żywności, gotowych zapłacić więcej za produkty gwarantowanej jakości. Natomiast skupienie 2 skupiało głównie mężczyzn o umiarkowanych postawach prozdrowotnych, niezainteresowanych tematyką zdrowego odżywiania. Najliczniej reprezentowane skupienie 3 w przewadze stanowiły kobiety cechujące się silnymi postawami prozdrowotnymi, dbające o ilość spożywanych kalorii, poszukujące i zgłębiające informacje dotyczące zdrowego odżywiania.
Abstract	The aim of the paper was to assess pro-health attitudes of consumers purchasing food in specialist stores. The type and frequency of food purchase was determined and respondents were classified due to pro-health attitude. The research was conducted using personal interview. A total of 190 interviews were gathered. The results showed that for customers of specialist stores, healthiness of consumed food is significant. They pay attention to its ingredients buying natural products with low content of preservatives, less processed. These consumers are willing to pay more for guaranteed quality products. Three clusters of pro-health attitudes representing: 22, 18 and 60% of surveyed population were distinguished. Cluster 1 was represented mostly by men who do not care about the amount of calories consumed and do not interested in knowledge about healthy eating. This group pay attention on purchased food quality, and they are able to pay more for guaranteed quality products. Whereas cluster 2 focused mainly men with moderate pro-health attitudes, not interested in expanding nutrition knowledge. The most-represented cluster of 3 was predominantly women with strong pro-health attitudes, counting consumed calories, seeking and exploring healthy eating knowledge.
Cytowanie	Grabowska B., Radzymińska M. (2019) Ocena postaw prozdrowotnych konsumentów nabywających żywność w sklepach specjalistycznych .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 192-203
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Autor	Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska
Tytuł	EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
Title
Słowa kluczowe	market segmentation, psychographic factors, relevant factors, questionnaires, respondents.
Key words
Abstrakt	The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given.
Abstract
Cytowanie	Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237
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Pełny tekst	PEFIM_2019_n71_s223.pdf